Frances Bell’s Blog

Nielsen have published a report called Global Faces and Networked Places - A Nielsen report on Social Networking’s New Global Footprint

Report Highlights are:

1. Putting the growth of social networks – popularity and engagement – into context

2. How the audience to social networks is changing

3. The challenges facing advertisers on social networks

4. What advertisers can do to find the magic formula for advertising in social networks

5. Factors contributing to the Facebook phenomenon

6. Why localisation has won the day in many countries

7. Where mobile social networking has taken the greatest hold

8. What ‘traditional’ publishers can do in the face of the social network phenomenon

Although focused on advertising, this report makes useful reading for many of us with wider interests.  The finding that struck me was the ‘member communities’ (i.e. social networking and blogging sites) are the 4th most popular, and fastest growing, activity on the Internet.

This one is worth a read!